Customer service should also be fantastic so customers reap the same satisfaction.
One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a first name basis. Opt-in marketing is a marketing strategy that is virtually low in your cost and time.
Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.
Opt-in marketing uses your list of subscribers to send e-mail offers to. These e-mails will not only contain product offers but you should also send timely and informative content that is relevant to your site.
It s essential that you present your promotional items in a manner that will catch the interest and eye of your subscribers to keep them wanting for more. So once again the best way to do that is to provide fun, entertaining and informational articles.
Well written articles full of content and useful information will help in building your list as more subscribers will be enticed to subscribe to your ezine. Once they have read the samples of the content in your sites, they will hopefully be intrigued as to what will be coming next. Your newsletter will offer them a glimpse of what you have to say and offer.
Many sites and companies have captured the importance of articles. Article links aids in search engine optimization.
As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.
There has also been a rise for the importance of well written, information enriched and keyword packed articles for the content of your site.
These articles provide the information many are seeking in the internet. If your site can satisfy the search for the correct keywords, then more people will be attracted to your site for information and research.
Well written articles also boost your site s reputation. If your site is filled with good solid information you will be regarded as the well informed "expert" on the subjects that you tackle.
Your articles must be well researched so that the people will trust you. Once you have gained their trust, they ll keep coming back to you for their needs on that subject.
With this in mind, you must write articles to tackle subjects that are closely connected with your type of business and website. If you have a site for new entrepreneurs and the problems that they face, then your articles must be about that subject. If you sell materials for home improvement, provide articles with those themes.
Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always come back to your site for help and advice as well as for your products.
Because of the loyalty of these customers, they ll subscribe to your opt-in list to receive all the information you have for them.
If you provide them with the answers for that need, they ll be happy to keep receiving your newsletters as well as other promotional materials that help them stay well informed.
They may even forward your interesting newsletter to their friends, etc.
You should provide links in your newsletter so that when other people are reading it and want to read more, they can click on the link and go to your site.
If your articles are good, they may decide to sign up for your opt-in list. This will build your list and make it even bigger.
Make sure to keep your subscribers interested and happy with your newsletters and promotional materials.
Keep on posting and writing good articles for your site and newsletter.
If you aren t interested in writing them or if you just don t have the time, there are many available well experienced and knowledgeable writers available to help you out.
This is an investment that will pay for itself in time.
Rod Jellison is a semi-retired tax accountant that has more than 30 years of self-employment under his belt. He has shared his experience and insight through seminars, classrooms and one on one instruction.
His love of being an entrepreneur is motivation for his website- Your Own Business Now.
Permission is granted to reprint for free with resource box and byline intact.
Please send me a copy of your publication if you choose to include my article.
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